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Monday, May 29, 2006

The Da Vinci Load: New fad -- Lose pounds the Da Vinci Way!


It never ceases to amaze me how people can latch onto any really bad (yet lucrative) trend and manage to make it even more ludicrous than it was.

Now we are being treated to "The Da Vinci Diet," supposedly based on phi -- the esoteric ratio the is said to underlay Da Vinci's work.

According to a story in ABC News,
A baker who lost half his business to the low-carb craze has written a book based on the mathematical principles of the Golden Ratio, a formula used by Leonardo Da Vinci and made popular in the best seller, "The Da Vinci Code."

Stephen Lanzalotta created what he called the "Da Vinci Diet" in response to the decline in bread consumption brought on by the popularity of the Atkins Diet. The diet consists mostly of Mediterranean foods, including bread, fish, cheese, vegetables, meat, nuts and wine.


And now, the kicker:
He signed a deal last year with Warner Books, a division of Time Warner Book Group, that included a six-figure advance.

Warner announced this week that the book, "The Diet Code: Revolutionary Weight-Loss Secrets From Da Vinci and The Golden Ratio," will be the first in its new line of books called Warner Wellness, which will focus on health, fitness, relationships and similar topics.



Don't say you weren't warned.
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Image from www.csudh.edu/ dearhabermas/botero02.jpg

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